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AT&T Bridge BTS 2024

About

This behind-the-scenes video piece from the AT&T Bridge project demonstrates visual effects compositing techniques. The footage transitions from an aerial view of a city highway bridge and skyline to a studio setting where a mascot character in a football uniform is being filmed against a white backdrop. Subsequent frames reveal the composited result, integrating the giant character seamlessly into the urban landscape shot. The work highlights post-production layering and live-action integration with visual effects.

Brand

AT&T

Project

AT&T Bridge BTS 2024

Keywords

mascot charactermascotcharacterfootball uniformfootball player costumecostume

Credits

JANE
Post Production / VFX

Styles

HorizontalCinematicCleanPolished

Techniques

Drone footageVFX / visual effects

Industries

Telecommunications

Background

White Seamless

Context

Brand Film / Corporate Video
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