Brand
ProjectBridge BTS
AT&T Bridge BTS 2024
Associated creatives
Tags
Description
This behind-the-scenes video piece from the AT&T Bridge project demonstrates visual effects compositing techniques. The footage transitions from an aerial view of a city highway bridge and skyline to a studio setting where a mascot character in a football uniform is being filmed against a white backdrop. Subsequent frames reveal the composited result, integrating the giant character seamlessly into the urban landscape shot. The work highlights post-production layering and live-action integration with visual effects.