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BrandLudovic de Saint Sernin
ProjectSpring 2026 'Swimwear' Ad Campaign
Two shirtless male models reclining in a tiled swimming pool wearing white lace-up and leopard print swim briefs under dramatic lighting.

Ludovic de Saint Sernin Spring 2026 'Swimwear' Ad Campaign 2026

Associated creatives

Farago Projects
Farago ProjectsAgency
Jorge Perez Ortiz
Jorge Perez OrtizPhotographer
Barbara Valente
Barbara ValenteModels
Juan Felipe
Juan FelipeModels
Juan Pablo
Juan PabloModels
Lucas Ribeiro & Thomas Reinold Schmidt
Lucas Ribeiro & Thomas Reinold SchmidtModels
Pau Avia
Pau AviaStylist
Yanthi Brignol
Yanthi BrignolHair
Yanthi Brignol
Yanthi BrignolMakeup
Bill Macintyre & Buscapé
Bill Macintyre & BuscapéCasting Director

Tags

two men in swimweartwo menmen in swimwearblack man in white swim briefsblack manwhite swim briefsman in leopard swim briefsleopard swim briefsswim briefs

Description

Captured by photographer Jorge Perez Ortiz for the Ludovic de Saint Sernin Spring 2026 'Swimwear' ad campaign styled by Pau Avia in Rio de Janeiro, two male models recline across shallow turquoise mosaic pool tiles. The foreground model wears white lace-up swim briefs with droplets of water glistening on his skin, while the model behind lounges in leopard print swim briefs under high-contrast, dramatic night lighting. A stark white 'LdSS' monogram logo and 'RIO DE JANEIRO' typography are emblazoned across the frame.

Style

Vertical, Commercial, Sensual, Moody

Techniques

Hard Light

Industries

Swimwear

Color

Off-White (50%)
Beige (30%)
Jet Black (20%)

Background

Outdoor Pool

Context

Advertising Campaign