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BrandLouis Vuitton
Project'Malle Vesitiaire' 2023 Ad Campaign
Dan Carter sitting on a custom black monogram Louis Vuitton trunk on a rugby pitch beside a large upright wardrobe trunk.

Louis Vuitton 'Malle Vesitiaire' 2023 Ad Campaign 2023

Associated creatives

Pharell Williams and Nicolas Ghesquière
Pharell Williams and Nicolas GhesquièreLouis Vuitton Creative Director
Dan Carter
Dan CarterModels

Tags

dan carterdan carter sittinglouis vuitton trunklouis vuitton wardrobe trunkmalle vestiairemonogram trunkcustom trunk

Description

Dan Carter sits on a monogrammed Louis Vuitton trunk positioned directly on a grass sports pitch. Dressed in a crisp white crewneck t-shirt, dark trousers, and matching black-and-white athletic sneakers, he poses with clasped hands looking toward the camera. Beside him stands an upright Louis Vuitton Malle Vestiaire wardrobe trunk adorned with graphic stickers including 'DC10' and a rugby kicker silhouette. Tall rugby goalposts and lush green trees frame the clear outdoor background.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (30%)
Jet Black (50%)

Background

Sports Venue

Context

Advertising Campaign