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BrandLouis Vuitton
ProjectHoliday 2024 Ad Campaign
Black leather handbag with gold chain resting on a carousel animal against a starry night cityscape.

Louis Vuitton Holiday 2024 Ad Campaign 2024

Associated creatives

If there is one
If there is oneAgency
Charles Levai & Kevin Tekinel
Charles Levai & Kevin TekinelCreative Directors
Julien Martinez Leclerc
Julien Martinez LeclercPhotographer
Angelina Kendall
Angelina KendallModels
Awar Odhiang
Awar OdhiangModels
Cherif Douamba
Cherif DouambaModels
Hejia Li
Hejia LiModels
Mathieu Simoneau
Mathieu SimoneauModels
Ridzman Zidaine & Sara Caballero
Ridzman Zidaine & Sara CaballeroModels
Victoria Sekrier
Victoria SekrierStylist
Karim Belghiran
Karim BelghiranHair
Aurore Gibrien
Aurore GibrienMakeup
Lope Serrano
Lope SerranoCasting Director

Tags

black leather handbagblack leather bagleather handbagblack handbaghandbaggold chain strapgold chaincarousel animalcarousel leopard

Description

This commercial image from Louis Vuitton's Holiday 2024 ad campaign features a structured black leather handbag resting on the ornate saddle of a carousel animal. The golden chain strap with charms drapes across the front of the bag, highlighting the metallic hardware details and textured leather surface. In the background, a twinkling starry night sky arches over a glowing urban skyline viewed from a high vantage point, evoking a magical holiday atmosphere. The shot was photographed by Julien Martinez Leclerc with creative direction by Charles Levai and Kevin Tekinel, and styling by Victoria Sekrier. The composition centers on the luxury accessory against a fantastical, dreamlike backdrop.

Style

Horizontal, Commercial, Warm, Neon, Glossy, Polished

Techniques

3D render / CGI

Industries

Bags & Accessories

Color

Jet Black (50%)
Gold (30%)
Navy (20%)

Background

Night Sky

Context

Advertising Campaign