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BrandLouis Vuitton
ProjectHoliday 2023 Ad Campaign
A person holding a stack of white gift boxes tied with red ribbons in front of an arched window showing a night sky

Louis Vuitton Holiday 2023 Ad Campaign 2023

Associated creatives

Kevin Tekinel and Charles Levai
Kevin Tekinel and Charles LevaiCreative Directors
Oliver Hadlee Pearch 
Oliver Hadlee Pearch Photographer
Lope Serrano
Lope SerranoVideo Director
Stella Greenspan
Stella GreenspanStylist
Damien Boissinot 
Damien Boissinot Hair
Hiromi Ueda
Hiromi UedaMakeup

Tags

person holding gift boxesgift boxeswhite gift boxesred ribbonswooden toy figuretoy figurestack of boxes

Description

This commercial image for the Louis Vuitton Holiday 2023 ad campaign features a person holding a towering stack of white gift boxes secured with vibrant red ribbons. A second hand reaches in from the side to adjust the boxes, wearing a silver watch. Next to the gift stack sits a wooden toy figurine featuring red floral petals. The background consists of paneled walls with large arched windows revealing a dark night sky filled with stars. The lighting is soft and even, highlighting the textures of the packaging and the festive holiday mood.

Style

Horizontal, Commercial, Clean, Nostalgic

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Scarlet (30%)
Jet Black (20%)

Background

Set-dressed

Context

Advertising Campaign