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BrandLoewe
ProjectLOEWE Summer Baskets 2026 Campaign
Woven raffia tote bag with leather straps and green charm held against a model's bare back.

Loewe LOEWE Summer Baskets 2026 Campaign 2026

Associated creatives

Joanna Wzorek
Joanna WzorekPhotographer

Tags

woven raffia tote bagwoven tote bagraffia basket bagbasket bagstraw tote bagloewe basket bagwoven anagram logoleather shoulder straps

Description

A close-up shot captured by photographer Joanna Wzorek for the LOEWE Summer Baskets campaign. The composition highlights a structured woven raffia tote bag held by its tan leather shoulder straps against a model's bare back. The front of the basket bag features the embroidered braided cord Loewe anagram logo and an attached sculpted green floral charm. Warm, directional lighting accentuates the tactile weave of the straw and the natural skin tones.

Style

Vertical, Commercial, Tactile, Earthy

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Beige (70%)
Camel (20%)

Context

Advertising Campaign