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BrandLoewe
ProjectLOEWE Summer Baskets 2026 Campaign
Yellow woven Loewe basket bag with yellow leather handles resting on a bright blue sun lounger against a dark background.

Loewe LOEWE Summer Baskets 2026 Campaign 2026

Associated creatives

Joanna Wzorek
Joanna WzorekPhotographer

Tags

yellow woven basket bagwoven basket bagyellow basket bagbasket bagwoven tote bagwoven toteyellow tote bagyellow leather handles

Description

A yellow and ecru woven basket tote bag featuring an embroidered Loewe Anagram logo and yellow leather top handles rests centered on a vibrant sky-blue sun lounger. Captured with direct, hard illumination, the shot casts sharp shadows behind the leather straps and highlights the tactile texture of the weave. The bright blue fabric of the lounger provides a stark graphic contrast against the warm woven material and the dark surrounding ground.

Style

Vertical, Commercial, Saturated, Clean

Techniques

Hard Light

Industries

Bags & Accessories

Color

Golden Yellow (70%)
Cream (30%)

Context

Advertising Campaign