Loewe Pre-Fall 2026 Ad Campaign 2026

About

This portrait from the Loewe Pre-Fall 2026 ad campaign features a young Black male model posing outdoors under a vibrant blue umbrella. He wears a dark burgundy leather jacket layered over a bright blue scarf that frames his neck. The lighting highlights the rich texture of the leather and his features against the deep blue background. The project is styled with precision under the creative direction of Lazaro Hernandez and Jack McCollough, with photography by Talia Chetrit, hair by Holli Smith, makeup by Fara Homidi, and set design by Valerie Weill.