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BrandLoewe
ProjectPre-Fall 2026 Ad Campaign
Close-up rear view of a person wearing a royal blue sweater tied around the waist over striped shorts against an ocean background.

Loewe Pre-Fall 2026 Ad Campaign 2026

Associated creatives

Lazaro Hernandez and Jack McCollough
Lazaro Hernandez and Jack McColloughLoewe Creative Directors
Carina Frey and Stefanie Barth
Carina Frey and Stefanie Barth
Talia Chetrit
Talia ChetritPhotographer
Eva Victor
Eva VictorModels
Levon Hawke
Levon HawkeModels
Seydou Sarr
Seydou SarrModels
and Isla Johnston
and Isla JohnstonModels
Jodie Barnes
Jodie BarnesStylist
Holli Smith
Holli SmithHair
Fara Homidi
Fara HomidiMakeup
Valerie Weill
Valerie WeillSet Designer

Tags

royal blue sweaterblue sweatersweaterstriped shortsshortsknit fabricstripes

Description

This image from the Loewe Pre-Fall 2026 ad campaign features a close-up rear view of a model standing before an ocean backdrop. A vibrant royal blue knit sweater is tied securely around the waist over black and white striped shorts. Natural daylight illuminates the scene, highlighting the distinct textures of the knit fabric and striped cloth. Red typographic branding for Loewe appears prominently on the left side of the frame.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Royal Blue (70%)

Background

Ocean

Context

Advertising Campaign