Brand
ProjectPaula's Ibiza 2026

Loewe Paula's Ibiza 2026 2026
Associated creatives
Tags
Description
This vertical campaign image for Loewe's Paula's Ibiza 2026 project features a woven straw basket bag as the primary subject, resting atop a large, weathered coastal rock. The bag showcases a textured red and white body with bright red leather handles and a prominent cream-colored Loewe Anagram logo appliqued on the front, accompanied by a small decorative charm dangling from the side. The background consists of shallow, rippling ocean water with natural daylight illuminating the scene. Yellow typography spelling out LOEWE is overlaid on the right side of the frame, with smaller matching text in the bottom left corner reading Paula's Ibiza, 2026. The photograph was captured by photographer Jack Pierson with styling by Jodie Barnes.


