BrandLittle Sister
ProjectBrand Identity
Little Sister Brand Identity 2023
Associated creatives
Tags
Description
A detailed shot of multiple repeated wheatpaste posters affixed to a weathered, textured concrete wall. The posters feature bold blue and white panels with prominent repeating typography spelling HomeCourt alongside large date numbers and graphic branding marks. The background displays layers of torn paper remnants, concrete texture, and dark graffiti smudges underneath the clean poster layers. The overall composition captures a street-level pasting application with crisp graphic elements contrasted against raw urban decay.
Style
Horizontal, Commercial, Gritty, Matte
Techniques
Screen print / silkscreen, Spray paint / graffiti
Color
Royal Blue (50%)
Pure White (30%)
Background
Street
Context
Out of Home (OOH)