Lanvin Spring 2025 Ad Campaign 2024

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This striking black-and-white portrait features model Jun Yeong Baeck for the Lanvin Spring 2025 advertising campaign. Photographed by Steven Meisel with art direction by M/M Paris, the image captures a close-up composition where the subject wears an unbuttoned white patterned shirt with textured floral details. His hand is raised gently near his face, resting by his temple with a small earring visible. The lighting is soft and directional, highlighting the contours of his face against a neutral studio backdrop. Styling is by Ludivine Poiblanc, with hair by Guido Palau and makeup by Pat McGrath.