Lacoste Underwear SS26 2026

Description

A commercial fashion campaign photograph for Lacoste's Underwear SS26 collection, shot by Jorge Perez Ortiz. Model Francesco Ruggiero sits outdoors on a neutral beige chair wearing black branded boxer briefs. Direct hard sunlight illuminates his physique while casting deep shadows into the background space behind him.

Style

Horizontal, Commercial, Warm

Techniques

Hard Light

Industries

Lingerie & Underwear

Color

Context

Advertising Campaign