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Shirtless male model wearing black Lacoste boxer briefs seated in a chair under direct sunlight.

Lacoste Underwear SS26 2026

About

A commercial fashion campaign photograph for Lacoste's Underwear SS26 collection, shot by Jorge Perez Ortiz. Model Francesco Ruggiero sits outdoors on a neutral beige chair wearing black branded boxer briefs. Direct hard sunlight illuminates his physique while casting deep shadows into the background space behind him.

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Advertising Campaign