Lacoste Underwear SS26 2026

About

Model Francesco Ruggiero lies on a stone harbor ledge beside sparkling dark water for the Lacoste Underwear SS26 campaign. He wears an unbuttoned pastel yellow short-sleeved shirt with light grey trousers, revealing the branded waistband of dark green Lacoste underwear. Photographed by Jorge Perez Ortiz in bright, direct natural sunlight that casts distinct warm shadows across the textured concrete ground.