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  • ·Lacoste Underwear SS26 Campaign with Francesco Ruggiero
BrandLacoste
ProjectUnderwear SS26
Man reclining shirtless by the water in an open yellow shirt, grey trousers, and Lacoste underwear waistband.

Lacoste Underwear SS26 2026

Associated creatives

Jorge Perez Ortiz
Jorge Perez OrtizPhotographer
Stephanie Farouze
Stephanie FarouzeHair Stylist
William Lhoest
William LhoestCasting Director
Francesco Ruggiero
Francesco RuggieroModel
Paola Manes
Paola ManesModel

Tags

francesco ruggieroshirtless man lying downman reclining on docklacoste underwear waistbandlacoste underwearlacoste boxersopen yellow shirtyellow short sleeve shirtgrey trouserslight grey pants

Description

Model Francesco Ruggiero lies on a stone harbor ledge beside sparkling dark water for the Lacoste Underwear SS26 campaign. He wears an unbuttoned pastel yellow short-sleeved shirt with light grey trousers, revealing the branded waistband of dark green Lacoste underwear. Photographed by Jorge Perez Ortiz in bright, direct natural sunlight that casts distinct warm shadows across the textured concrete ground.

Style

Vertical, Commercial, Warm

Techniques

Natural light, Hard Light

Industries

Lingerie & Underwear

Color

Light Grey (50%)
Butter (40%)

Background

Docks

Context

Advertising Campaign