John McKelvey, Creative Director, Los Angeles

Description

An advertising campaign image directed by creative director John McKelvey, featuring a surreal pink fur-textured interior set. Two individuals with blonde bob wigs occupy the space; one wears a yellow shirt and striped trousers while roasting a marshmallow on a stick, while the other wears a blue fluffy sweater and pink trousers while looking at a smartphone. In the background, a miniature Swedish flag is mounted on a furry mound containing a small embedded screen displaying a campfire scene. Bold white typography on the left reads "Swedish for smooother shopping.", and the lower right corner displays the Klarna brand logo.

Style

Horizontal, Commercial, Warm, Retro

Techniques

3D render / CGI

Industries

Fintech

Color

Background

Set-dressed, Factory

Context

Advertising Campaign