KFC Canada Extra Crispy 2024

About

This commercial video for KFC Canada titled Extra Crispy showcases close-up perspectives of fried chicken pieces, crumbs scattered on tables, and people enjoying meals in domestic settings. The sequences feature macro shots of food alongside individuals interacting with and eating the crispy chicken. Warm interior lighting highlights textures of the food and surrounding home environments. The project is created by agency Courage and production company Undivided Creative.