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BrandKaDeWe
ProjectBrand Identity
Large minimalist receipt-style hoarding featuring KaDeWe branding erected in front of a classical neoclassical building exterior.

KaDeWe Brand Identity 2025

Associated creatives

Studio Chapeaux
Studio ChapeauxGraphic Design
StudioTusch
StudioTuschPhotography

Tags

receipt hoardingreceipt signhoardingsignKaDeWe brandingKaDeWe

Description

A long, minimalist advertising hoarding designed to resemble a grocery receipt is installed in front of a classical building exterior with grand stone columns and arched architectural details. The hoarding displays typography mimicking itemized lists, barcodes, prices, and the KaDeWe brand name. A paved street with stone blocks and small cubic bollards runs across the foreground. Natural daylight illuminates the entire street-level scene with crisp, even lighting.

Style

Horizontal, Commercial, Clean, Matte

Techniques

Natural light

Industries

Department Stores

Color

Pure White (70%)
Jet Black (30%)

Background

Residential Building

Context

Out of Home (OOH)