The KaDeWe brand identity project establishes a visual language across the department store's private label range. Executed through a collaboration between graphic design firm Studio Chapeaux and photographer StudioTusch, the work balances historical architectural heritage with a modern, modular design system.
The project encompasses product packaging and environmental graphics, utilizing clean lines, bold color-blocking, and tactile finishes such as embossing and debossing. This editorial approach to product photography emphasizes material quality and graphic typography, presenting food and beverage offerings with a refined, consistent aesthetic. The branding extends to large-scale exterior installations and street-level advertising, grounding the visual identity in both the store's physical presence and its premium commercial retail strategy.
