KaDeWe

Apr 2025

The KaDeWe brand identity project represents a comprehensive visual overhaul for the iconic department store, executed through a series of product photography and graphic design assets. Developed by Studio Chapeaux with photography by StudioTusch, the project focuses on a refined commercial aesthetic that emphasizes tactile packaging and precise typography. The work spans diverse food and beverage items, from confectionery and pralines to curated wine and spirits labels, maintaining a consistent visual language through clean, controlled lighting and minimalist compositions. Techniques such as emboss and deboss are utilised to add depth to paper textures, while the broader brand identity incorporates color-blocked elements and geometric line art across its packaging suite. Beyond individual product shots, the project extends to environmental applications, including advertising hoardings and architectural integration, anchoring the KaDeWe brand within a sophisticated, modern context using both studio lighting and natural light.

Clean, Horizontal, Commercial

E-commerce / Product