BrandKaDeWe
ProjectBrand Identity

KaDeWe Brand Identity 2025
Associated creatives
Tags
Description
A hand wearing a white ruffled blouse reaches for the curved handle of an oval silver serving tray containing five individually wrapped pralines. Beside the tray stands a tall rectangular KaDeWe praline box with pink and yellow block typography. The composition is set against a metallic surface and a soft golden fabric backdrop. Studio lighting highlights the reflective surfaces of the tray and packaging.
Style
Editorial, Vertical, Warm, Clean
Techniques
Soft Light
Industries
CPG / Packaged Food
Color
Golden Yellow (50%)
Silver (30%)
Blush (20%)
Context
Advertising Campaign