Joop Joop! Spring/Summer 2026 Campaign 2026

Description

Model Kim Riekenberg poses outdoors on a sandy beach under direct natural sunlight for the Joop! Spring/Summer 2026 campaign. She wears a navy and off-white horizontally striped short-sleeved knit polo shirt paired with high-waisted pleated white trousers. Her head is tilted upward toward the sun with a calm expression against a blurred coastal backdrop featuring sand and rocky formations. The prominent white Joop! serif logo is overlaid across the bottom of the portrait composition.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Sandy Beach

Context

Advertising Campaign