Joop Joop! Spring/Summer 2026 Campaign 2026

About

Models Kim Riekenberg and Gianluca Alessi pose on a sunny coastline for the Joop! Spring/Summer 2026 advertising campaign. Riekenberg stands in the foreground wearing a navy and white striped knit polo shirt paired with pleated high-waisted white trousers. Alessi stands behind wearing a textured off-white polo shirt, matching drawstring trousers, and dark aviator sunglasses. The scene is shot in bright natural sunlight with rolling ocean waves and a clear blue sky in the background. Bold white Joop! typography is overlaid across the bottom of the frame.