Joop Joop! Spring/Summer 2026 Campaign 2026

Description

Models Kim Riekenberg and Gianluca Alessi pose on a sunny coastline for the Joop! Spring/Summer 2026 advertising campaign. Riekenberg stands in the foreground wearing a navy and white striped knit polo shirt paired with pleated high-waisted white trousers. Alessi stands behind wearing a textured off-white polo shirt, matching drawstring trousers, and dark aviator sunglasses. The scene is shot in bright natural sunlight with rolling ocean waves and a clear blue sky in the background. Bold white Joop! typography is overlaid across the bottom of the frame.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Sandy Beach

Context

Advertising Campaign