Joop Joop! Spring/Summer 2026 Campaign 2026

Description

Photographed by Andreas Ortner and styled by Lynn Schmidt, models Kim Riekenberg and Gianluca Alessi pose for the Joop! Spring/Summer 2026 advertising campaign. Riekenberg reclines on a yellow sun lounger wearing dark sunglasses, an unbuttoned cream tailored blazer, a patterned bodysuit, and blush stilettos. Standing directly behind her against a rustic stone backdrop, Alessi wears dark sunglasses, a white ribbed tank top, and a relaxed cream linen suit. Direct, warm sunlight casts distinct natural shadows across the duo, highlighting the tailored textures and summer resort atmosphere.

Style

Vertical, Commercial, Warm, Polished

Techniques

Hard Light

Industries

Designer Fashion

Color

Background

Stone Texture

Context

Advertising Campaign