Description

This presentation showcases a series of clean, minimalist posters created for Joby Aviation's brand identity project. Each poster highlights specific engineering components and architectural elements, such as direct drive motors, tilt-rotor systems, and fuselages, paired with technical specifications and precise typography. The composition balances schematic line illustrations with sleek, dark-toned product renderings against pale neutral backdrops. Clean lines, restrained colour palettes, and structured layouts define the overall visual system.