ProjectBrand Identity

Brand Identity 2026
Associated creatives
Tags
Description
This low-angle portrait captures two individuals standing back to back against a clear blue sky, shot from a dynamic upward perspective. Natural sunlight illuminates the scene, highlighting the textures of their outerwear, including an olive-toned jacket and a warm-hued shirt. The composition emphasizes clean lines and a minimalist outdoor environment. This visual was created as part of the brand identity project for Joby Aviation, featuring contributions from Justin Chung Studio and other creative partners.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Color
Olive (50%)
Burnt Orange (50%)
Background
Clear Sky
Context
Advertising Campaign
