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BrandGucci
ProjectGucci Primavera F/W 2026 Campaign
Jin from BTS reclining on a vintage chaise lounge wearing black attire and leather loafers for Gucci.

Gucci Gucci Primavera F/W 2026 Campaign 2026

Associated creatives

Demna
DemnaDesigner
Michal Chelbin
Michal ChelbinPhotographer
Marie Chaix
Marie ChaixFashion Editor/Stylist
Riccardo Zanola
Riccardo ZanolaArt Director
Anthony Turner
Anthony TurnerHair Stylist
Sam Visser
Sam VisserMakeup Artist
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director
Jin
JinEntertainer
Ningning
NingningEntertainer
Rico Nasty
Rico NastyEntertainer
Shawn Mendes
Shawn MendesEntertainer
Tarzzan
TarzzanEntertainer
Lee Young-ae
Lee Young-aeActor
Xiao Zhan
Xiao ZhanActor
Tom Brady
Tom BradyAthlete
Alex Consani
Alex ConsaniModel

Tags

jinbts jinkim seokjinjin for gucciman in black shirtblack shirtblack trousersblack loafersgucci loafersblack duffle bagblack leather bagtravel bag

Description

BTS entertainer Jin reclines across a vintage upholstered settee in a portrait from the Gucci Primavera F/W 2026 campaign photographed by Michal Chelbin. He is styled in an all-black shirt, cropped trousers, and black leather Gucci horsebit loafers, with a matching black leather travel duffle resting on the patterned carpet floor beside him. A warm ochre wall provides a rich, cinematic backdrop contrasted by the prominent white GUCCI logo overlaid across the center.

Style

Commercial, Square, Moody, Warm

Techniques

Soft Light, Typography

Industries

Luxury Fashion Houses

Color

Jet Black (80%)

Background

Set-dressed, Home Office

Context

Advertising Campaign