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  • ·Jil Sander Spring 2025 Red Coat Editorial by Mario Sorrenti
BrandJil Sander
ProjectSpring 2025 Ad Campaign
Model with slicked-back hair in a glossy red coat wearing crystal earrings in a dimly lit interior

Jil Sander Spring 2025 Ad Campaign 2025

Associated creatives

Lucie & Luke Meier
Lucie & Luke MeierJil Sander Creative Directors
Heiko Keinath
Heiko KeinathArt Director
Mario Sorrenti
Mario SorrentiPhotographer
Karolina Spakowski and Igor Vojinovic
Karolina Spakowski and Igor VojinovicModels
Tomo Jidai
Tomo JidaiHair
Julia Lange
Julia LangeCasting Director
Vancouver
VancouverLocation
British Columbia
British ColumbiaLocation
Canada
CanadaLocation

Tags

woman in red coatred coatglossy red coatred leather coatwoman wearing red coatcrystal earringsearrings

Description

This portrait from the Jil Sander Spring 2025 ad campaign was photographed by Mario Sorrenti with creative direction by Lucie and Luke Meier. The image features a female model captured in profile, wearing a vibrant, glossy red belted coat and sparkling crystal drop earrings. Her hair is styled back in a sleek, wet-look ponytail. The scene is set in a dimly lit interior with moody, low-key lighting casting deep shadows, highlighting the rich texture of the garment. The stark contrast between the bright red coat and the dark background creates a dramatic, cinematic atmosphere.

Style

Editorial, Horizontal, Cinematic, Moody, Matte

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Crimson (80%)

Background

Warehouse

Context

Advertising Campaign