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  • ·Jil Sander Spring 2025 Ad Campaign by Mario Sorrenti
BrandJil Sander
ProjectSpring 2025 Ad Campaign
Man wearing a dark jacket and trousers holding a handbag against a red wall with a prominent shadow.

Jil Sander Spring 2025 Ad Campaign 2025

Associated creatives

Lucie & Luke Meier
Lucie & Luke MeierJil Sander Creative Directors
Heiko Keinath
Heiko KeinathArt Director
Mario Sorrenti
Mario SorrentiPhotographer
Karolina Spakowski and Igor Vojinovic
Karolina Spakowski and Igor VojinovicModels
Tomo Jidai
Tomo JidaiHair
Julia Lange
Julia LangeCasting Director
Vancouver
VancouverLocation
British Columbia
British ColumbiaLocation
Canada
CanadaLocation

Tags

man in dark jacketdark jacketman standingman holding handbaghandbagmale model

Description

This Spring 2025 ad campaign image for Jil Sander was captured by photographer Mario Sorrenti with creative direction by Lucie and Luke Meier. A male model stands in profile against a textured red wall, illuminated by a vivid monochromatic red hue that casts a sharp, elongated shadow to his right. He wears a tailored dark jacket and trousers while holding a structured dark handbag. The dramatic lighting and minimalist composition highlight the clean architectural lines and refined garments characteristic of the collection.

Style

Editorial, Vertical, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (30%)
Burgundy (20%)

Background

Concrete Texture

Context

Advertising Campaign