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  • ·Jil Sander Spring 2025 Campaign Portrait by Mario Sorrenti
BrandJil Sander
ProjectSpring 2025 Ad Campaign
Model in a high-neck yellow and white top standing against a green lit outdoor wall at night

Jil Sander Spring 2025 Ad Campaign 2025

Associated creatives

Lucie & Luke Meier
Lucie & Luke MeierJil Sander Creative Directors
Heiko Keinath
Heiko KeinathArt Director
Mario Sorrenti
Mario SorrentiPhotographer
Karolina Spakowski and Igor Vojinovic
Karolina Spakowski and Igor VojinovicModels
Tomo Jidai
Tomo JidaiHair
Julia Lange
Julia LangeCasting Director
Vancouver
VancouverLocation
British Columbia
British ColumbiaLocation
Canada
CanadaLocation

Tags

man in yellow and white topyellow and white topman standingmale modelman

Description

This portrait for the Jil Sander Spring 2025 ad campaign was photographed by Mario Sorrenti with creative direction by Lucie & Luke Meier and art direction by Heiko Keinath. The image features a male model wearing a structured long-sleeved top with a distinctive bright yellow panel and dark trousers, posed against a stark outdoor wall bathed in eerie green lighting at night. The composition captures a moody, cinematic atmosphere with deep shadows and high-contrast illumination.

Style

Horizontal, Cinematic, Moody, Matte

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Lemon (50%)
Pure White (30%)
Charcoal (20%)

Background

Bridge

Context

Advertising Campaign