Jil Sander Spring 2025 Ad Campaign 2025

Description

This image is part of the Jil Sander Spring 2025 ad campaign, photographed by Mario Sorrenti with creative direction by Lucie and Luke Meier and art direction by Heiko Keinath. Captured in an urban outdoor setting at night, the composition features two models, Karolina Spakowski and Igor Vojinovic, posed under the dramatic glare of overhead streetlights. The female model on the left wears a glossy, dark patterned coat over a light collared shirt, while the male model on the right wears a structured dark coat with contrasting lapels. The warm, low-key artificial lighting creates high-contrast highlights and deep shadows across their faces and attire, casting an atmospheric glow against the dark nocturnal background.

Style

Editorial, Vertical, Cinematic, Warm

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign