Jassel Brand Identity 2017

Description

This graphic design project by Sonia Castillo Studio features a brand identity presentation for Jassel. A vertical black rectangular card with a textured paper surface is positioned centrally in the frame. The card displays the white typographic logo Jassel at the top and a stylized graphic symbol below. The background consists of geometric color-blocked panels in light grey, dark charcoal, and royal blue. Soft drop shadows give the central card a subtle three-dimensional depth against the flat background surfaces.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic, Geometric

Techniques

Typography, 3D render / CGI

Color

Background

Gradient

Context

Advertising Campaign