Brand Identity 2019

Description

This brand identity campaign for IKA features two vertical advertising panels set outdoors. The left panel shows a woman wearing a patterned headscarf and terracotta top against a bright ocean background, holding a woven straw tote bag. The right panel presents a woman in an outdoor landscape with foliage, wearing a yellow headscarf and dark face covering, with overlay typography reading Gioia and collection details. The photography employs natural lighting and clean editorial composition, showcasing lifestyle apparel and accessories in coastal and natural environments.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Sandy Beach

Context

Advertising Campaign