Logo
IKA brand logo centered on a solid textured orange background with fine paper grain
Still life arrangement with a glass vase containing a single stem, flowers, and a yellow card with IKA branding against a neutral background.
Split view showing a red card with IKA logo amid flowers on left and a woman wrapped in a patterned silk scarf on right.
Embossed white paper brand identity featuring the name IKA on a textured white fabric background
Woman in a red dress and patterned shawl standing on rocky coastal shore by the ocean next to a bright white panel
Two vertical fashion advertisement panels for brand IKA featuring a woman wearing headscarves and carrying a woven straw bag by the ocean.
Collection of business cards in orange, red, and beige displaying the IKA brand identity against a black background.
Two cream-coloured minimalist business cards with black typography and continuous line art for brand IKA.
Graphic design brand identity layout for IKA featuring a person wearing a yellow patterned headscarf and green silk scarf alongside text.
IKA brand identity stationery featuring stacked yellow, beige, and burgundy cards with white typography next to a stem with thistles.
IKA brand logo centered on a solid textured orange background with fine paper grain
Still life arrangement with a glass vase containing a single stem, flowers, and a yellow card with IKA branding against a neutral background.
Split view showing a red card with IKA logo amid flowers on left and a woman wrapped in a patterned silk scarf on right.

IKA Brand Identity 2019

About

The brand identity for IKA manifests as a masterclass in editorial minimalism, seamlessly bridging the gap between high-end corporate stationery and an artisanal, lifestyle-driven aesthetic. Under the expert graphic design of Bureau Nuits, the identity relies on a restrained palette of warm ochre, deep burgundy, and neutral cream tones, grounded by a consistent, clean sans-serif typography that feels both modern and timeless. The visual language favors tactile depth, utilizing paper-like textures and sophisticated emboss and deboss techniques to transform simple contact cards and assets into premium objects. Beyond the rigid geometry of the corporate branding, the project leans into a cinematic editorial sensibility, frequently incorporating soft natural light and botanical motifs to evoke a sense of organic luxury. Whether through the crisp vector precision of a logo presentation or the ethereal, wind-swept portraits of talent draped in silk, the work maintains a cohesive, premium atmosphere. By pairing deliberate white space with rich, earthy color stories, Bureau Nuits succeeds in crafting a versatile design system that feels equally at home in a professional B2B setting or a high-fashion lifestyle campaign. The project serves as an evocative study in how subtle textures and restrained typography can elevate a brand identity into a cohesive, highly identifiable visual narrative that resonates with an artisanal audience.

Brand

IKA

Credits

Bureau Nuits
Graphic Design

Styles

EditorialHorizontalClean

Techniques

Typography
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