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BrandHype Beachwear
ProjectBrand Identity
Folded colorful beach towels featuring printed brand text displayed in a minimalist neutral interior setting.

Hype Beachwear Brand Identity 2021

Associated creatives

U.I.WD.
U.I.WD.Graphic Design
Bruno Castanheira
Bruno CastanheiraPhotography
Fran
FranPhotography

Tags

branded beach towelbeach towelyellow beach towelred beach towelblue beach towelbranded toweltowel

Description

This image showcases a brand identity project for Hype Beachwear featuring folded beach towels in vibrant yellow, red, and blue shades with prominent white typography. The towels are displayed within a clean, minimalist interior setting against a neutral wall alongside a wooden stool and a decorative woven leaf element. The composition utilizes soft natural lighting that accentuates the fabric textures and rich color palette. Bruno Castanheira and Fran contributed photography for the shoot, with graphic design by U.I.WD.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Bags & Accessories

Color

Golden Yellow (40%)
Burgundy (30%)
Sky Blue (30%)

Background

White Seamless

Context

Lookbook