Description

This image showcases a brand identity project for Hype Beachwear featuring folded beach towels in vibrant yellow, red, and blue shades with prominent white typography. The towels are displayed within a clean, minimalist interior setting against a neutral wall alongside a wooden stool and a decorative woven leaf element. The composition utilizes soft natural lighting that accentuates the fabric textures and rich color palette. Bruno Castanheira and Fran contributed photography for the shoot, with graphic design by U.I.WD.