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BrandHype Beachwear
ProjectBrand Identity
Collage of fashion images featuring a woman in a blue and white striped two-piece set against a bright sky and sandy beach backdrop

Hype Beachwear Brand Identity 2021

Associated creatives

U.I.WD.
U.I.WD.Graphic Design
Bruno Castanheira
Bruno CastanheiraPhotography
Fran
FranPhotography

Tags

woman in striped crop topstriped crop topcrop topstriped skirtwoman posingmodel

Description

This brand identity project for Hype Beachwear features multiple editorial photographs composed in a clean, contemporary layout. The imagery includes a model wearing a blue and white striped off-the-shoulder crop top and matching wrap skirt outdoors, a close-up portrait with bold typographic branding, and a wide shot of a model on a sandy beach under a clear blue sky. Photographed by Bruno Castanheira and Fran with graphic design by U.I.WD., the visual language balances minimalist typography with sun-drenched coastal aesthetics. The natural lighting and crisp color grading emphasize the lightweight fabrics and relaxed coastal mood.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Industries

Swimwear

Color

Sky Blue (50%)
Pure White (50%)

Background

Clear Sky

Context

Advertising Campaign, Lookbook