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Brand
H&M
Projectsummer by the sea
Model Grace Elizabeth sitting in a white plastic chair wearing a white one-shoulder top and shorts near the sea.

H&M summer by the sea 2025

Associated creatives

Olivia Frølich
Olivia FrølichPhotographer
Li Von Euler
Li Von EulerArt Director
Paolo Soffiatti
Paolo SoffiattiHair Stylist
Giulia Cigarini
Giulia CigariniMakeup Artist
Jessica Martinelli
Jessica MartinelliCasting Director
Grace Elizabeth
Grace ElizabethModel

Tags

grace elizabethgrace elizabeth hmwoman in white shortswhite one shoulder topwhite denim shortsone shoulder topwhite shorts

Description

Model Grace Elizabeth sits barefoot on a white plastic monobloc chair for the H&M Summer by the Sea campaign, photographed by Olivia Frølich with art direction by Li Von Euler. She wears an all-white ensemble consisting of an asymmetrical one-shoulder crop top featuring ring strap hardware and structured white denim shorts. Her dark hair is styled slicked back with a wet-look finish by hair stylist Paolo Soffiatti, paired with natural makeup by Giulia Cigarini. The shoot is set on an open pale seaside surface with a soft overcast horizon and calm sea waters stretching behind her.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (50%)

Background

Ocean

Context

Advertising Campaign