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Brand
H&M
Projectsummer by the sea
Grace Elizabeth wearing a white lace dress on a sandy beach for H&M shot by Olivia Frølich

H&M summer by the sea 2025

Associated creatives

Olivia Frølich
Olivia FrølichPhotographer
Li Von Euler
Li Von EulerArt Director
Paolo Soffiatti
Paolo SoffiattiHair Stylist
Giulia Cigarini
Giulia CigariniMakeup Artist
Jessica Martinelli
Jessica MartinelliCasting Director
Grace Elizabeth
Grace ElizabethModel

Tags

grace elizabethmodel in white lace dresswhite lace dresslace dresswhite dresswoman standing on beachwoman on beachstanding woman

Description

Captured by photographer Olivia Frølich for H&M, model Grace Elizabeth is featured standing on a sandy beach in a flowing white lace dress. Art direction was led by Li Von Euler, with hair by Paolo Soffiatti and makeup by Giulia Cigarini. The monochrome photograph highlights natural textures against a coastal shoreline.