Logo
  • Home
  • ·Media
  • ·Grace Elizabeth for H&M Summer by the Sea Campaign
Brand
H&M
Projectsummer by the sea
Model Grace Elizabeth posing in a black and white striped knit top with wet-look hair against a rocky backdrop.

H&M summer by the sea 2025

Associated creatives

Olivia Frølich
Olivia FrølichPhotographer
Li Von Euler
Li Von EulerArt Director
Paolo Soffiatti
Paolo SoffiattiHair Stylist
Giulia Cigarini
Giulia CigariniMakeup Artist
Jessica Martinelli
Jessica MartinelliCasting Director
Grace Elizabeth
Grace ElizabethModel

Tags

grace elizabethgrace elizabeth hmstriped knit topstriped camisoleblack and white striped topspaghetti strap topribbed knit camisole

Description

Model Grace Elizabeth poses in front of light-toned coastal rocks for the H&M 'Summer by the Sea' campaign. She wears a fitted black and white horizontal striped ribbed knit top featuring thin spaghetti straps and dark front buttons. Her dark hair is styled with a slicked-back, wet-look texture, complemented by minimal dewy makeup and a subtle gold chain necklace. Captured by photographer Olivia Frølich, the portrait utilizes soft, natural daylight with a clean, muted palette.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Off-White (50%)
Jet Black (30%)

Background

Rocky Coast

Context

Advertising Campaign