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  • ·HM and New York Chapter 1 Portrait by Rafael Pavarotti
BrandH&M
ProjectH&M & NEW YORK: Chapter 1 2026 Campaign
Close-up portrait of a young woman resting her chin on her hand against a dark studio background for the H&M campaign.

H&M H&M & NEW YORK: Chapter 1 2026 Campaign 2026

Associated creatives

Rafael Pavarotti
Rafael PavarottiPhotographer
Jacob K
Jacob KFashion Editor/Stylist
Mustafa Yanaz
Mustafa YanazHair Stylist
Diane Kendal
Diane KendalMakeup Artist
Ricky Michiels
Ricky MichielsCasting Director
John Turturro
John TurturroActor
Cortisa Star
Cortisa StarEntertainer
Ice Spice
Ice SpiceEntertainer
Kai Schreiber
Kai SchreiberModel
Liya Kebede
Liya KebedeModel
Luca Fersko
Luca FerskoModel
Paloma Elsesser
Paloma ElsesserModel
Jay Guapo
Jay GuapoContent Creator
Lynn Yaeger
Lynn YaegerSelf

Tags

young woman resting chin on handyoung woman portraitwoman resting chinyoung womanwoman portrait

Description

This black-and-white portrait from the H&M and New York Chapter 1 2026 campaign features a young woman resting her chin on her hand in a tight, vertical composition. Photographed by Rafael Pavarotti with fashion styling by Jacob K, hair styling by Mustafa Yanaz, and makeup by Diane Kendal, the image captures a direct and intense gaze. The subject wears a patterned jacket with visible cuff textures and a ring on her finger. The lighting is soft yet directional, highlighting facial features and creating smooth tonal gradations against a solid dark background.

Style

Editorial, Vertical, Commercial, Monochrome

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

High Street Fashion

Background

Black Seamless

Context

Advertising Campaign