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  • ·HM and New York Chapter 1 Campaign by Rafael Pavarotti
BrandH&M
ProjectH&M & NEW YORK: Chapter 1 2026 Campaign
Model wearing an olive cardigan over layered plaid shirt and graphic tee with black boots against a white background.

H&M H&M & NEW YORK: Chapter 1 2026 Campaign 2026

Associated creatives

Rafael Pavarotti
Rafael PavarottiPhotographer
Jacob K
Jacob KFashion Editor/Stylist
Mustafa Yanaz
Mustafa YanazHair Stylist
Diane Kendal
Diane KendalMakeup Artist
Ricky Michiels
Ricky MichielsCasting Director
John Turturro
John TurturroActor
Cortisa Star
Cortisa StarEntertainer
Ice Spice
Ice SpiceEntertainer
Kai Schreiber
Kai SchreiberModel
Liya Kebede
Liya KebedeModel
Luca Fersko
Luca FerskoModel
Paloma Elsesser
Paloma ElsesserModel
Jay Guapo
Jay GuapoContent Creator
Lynn Yaeger
Lynn YaegerSelf

Tags

model posing in studiomodel posingolive cardiganblue plaid shirtgraphic t shirtdenim shortsblack boots

Description

This campaign image for H&M and New York Chapter 1, photographed by Rafael Pavarotti with styling by Jacob K, features a model posing against a clean white background. The subject wears an textured olive cardigan layered over a blue plaid shirt and a dark graphic t-shirt, paired with distressed denim shorts, black over-the-knee socks, and buckled black boots. Hair styling by Mustafa Yanaz and makeup by Diane Kendal complete the look, captured in a clean commercial studio setup.

Style

Vertical, Commercial, Clean

Industries

High Street Fashion

Color

Olive (40%)
Jet Black (30%)
Denim (30%)

Background

White Seamless

Context

Advertising Campaign