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  • ·H&M Men's Underwear Luka Tesic by Thomas Cooksey
Brand
H&M
ProjectMen's Underwear
Shirtless male model Luka Tesic photographed with a soft motion blur trail against a dark studio background for H&M.

H&M Men's Underwear 2024

Associated creatives

Thomas Cooksey
Thomas CookseyPhotographer
Luka Tesic
Luka TesicModel

Tags

luka tesicshirtless manshirtless male modelmale modelshirtless torsoman

Description

A monochrome studio portrait of male model Luka Tesic captured shirtless by photographer Thomas Cooksey for H&M Men's Underwear. The frame highlights a defined torso and sharp facial profile, accented by a subtle double-exposure motion blur extending behind the head and shoulder. Soft directional lighting sculpts the contours of the body against a deep, textured dark backdrop, resulting in a refined and sculptural campaign image.

Style

Editorial, Vertical, Monochrome, Grainy

Techniques

Soft Light

Industries

Lingerie & Underwear

Background

Black Seamless

Context

Advertising Campaign