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Brand
H&M
ProjectMen's Underwear
Monochrome portrait of a shirtless male model looking at the camera with subtle facial blur against a dark background.

H&M Men's Underwear 2024

Associated creatives

Thomas Cooksey
Thomas CookseyPhotographer
Luka Tesic
Luka TesicModel

Tags

shirtless manshirtless male modelmale modelluka tesicshirtless luka tesicman looking at camerabare chestmale torso

Description

A monochrome studio portrait of model Luka Tesic for the H&M Men's Underwear campaign, photographed by Thomas Cooksey. The composition captures the subject shirtless from the chest up against a deep, dark backdrop. Gentle horizontal motion blur cuts subtly across the model's eyes and cheekbones, introducing an abstract, dynamic layer to the frame. Soft, directional illumination carves out the collarbones, shoulders, and torso, establishing a focused, moody editorial aesthetic.

Style

Editorial, Vertical, Moody, Monochrome

Techniques

Soft Light

Industries

Lingerie & Underwear

Background

Black Seamless

Context

Advertising Campaign