H&M
Men's Underwear
Brand
ProjectMen's Underwear
Date
Apr 2024
Description
H&M presents this men's underwear campaign, captured by photographer Thomas Cooksey. Featuring model Luka Tesic, the imagery channels a refined, editorial aesthetic through a series of intimate studio portraits. The execution relies on soft directional lighting and a moody, monochrome palette to highlight sculptural contours and skin texture. Techniques including film-like grain and subtle motion blur introduce an abstract, dynamic layer to the compositions, creating a focused visual study of the subject.
Style
Editorial, Vertical, Monochrome
Techniques
Soft Light
Industries
Lingerie & Underwear
Background
Black Seamless
Context
Advertising Campaign
Associated creatives
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