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  • ·HM Mens Atelier AW24 portrait with Mohammed Abubakar
Brand
H&M
ProjectH&M Men's Atelier A/W24
Close-up portrait of a Black man with short dark hair wearing a textured dark herringbone coat against a neutral background.

H&M H&M Men's Atelier A/W24 2024

Associated creatives

Hordur Ingason
Hordur IngasonPhotographer
Marcus Söder
Marcus SöderCreative Director
Joe Yves
Joe YvesHair Stylist
Nathan Couzins
Nathan CouzinsCasting Director
Mohammed Abubakar
Mohammed AbubakarModel

Tags

black man wearing herringbone coatblack manman in herringbone coatherringbone coatdark herringbone coatblack man portrait

Description

This portrait for the H&M Men's Atelier A/W24 campaign features model Mohammed Abubakar captured in a close-up framing. He wears a dark textured herringbone patterned coat over a dark collared shirt. The lighting is soft and directional, highlighting the fabric's tactile surface against a plain light background. Photography by Hordur Ingason with creative direction by Marcus Söder.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Soft Light

Industries

Menswear

Color

Charcoal (70%)
Jet Black (30%)

Background

White Seamless

Context

Advertising Campaign