H&M H&M Men's Atelier A/W24 2024

Description

This fashion editorial image from the H&M Men's Atelier A/W24 campaign features model Mohammed Abubakar styled by Marcus Söder, with photography by Hordur Ingason and hair by Joe Yves. The subject stands centered in a vertical composition against a mottled, neutral-toned wall with a distressed finish. He wears a soft, textured cream-colored fuzzy sweater layered over a white mesh hem, paired with relaxed-fit blue denim jeans. A thin silver chain necklace adorns his neck, catching the natural light. The lighting is soft and even, highlighting the tactile qualities of the knitwear and the subtle color grading of the background.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Concrete Texture

Context

Lookbook