H&M H&M Men's Atelier A/W24 2024

Description

This fashion portrait from the H&M Men's Atelier A/W24 project features model Mohammed Abubakar leaning casually against a textured, weathered interior wall with his hands in his pockets. He wears a crisp off-white button-down shirt paired with dark black trousers and boots, creating a clean monochromatic contrast. The composition is captured vertically with soft, natural lighting that highlights the fabric textures and the subdued tones of the background. Hordur Ingason photographed the campaign with creative direction by Marcus Söder, hair styling by Joe Yves, and casting by Nathan Couzins.

Style

Editorial, Vertical, Desaturated

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Concrete Texture

Context

Advertising Campaign