H&M H&M Men's Atelier A/W24 2024

Description

This fashion campaign image for the H&M Men's Atelier A/W24 collection features model Mohammed Abubakar standing against a distressed neutral wall. He wears a dark shearling-trimmed jacket over a textured cream sweater, paired with wide-leg brown trousers and dark shoes. The portrait is captured with soft directional lighting that emphasizes the tactile qualities of the garments and materials. Photography is by Hordur Ingason, with creative direction by Marcus Söder, hair styling by Joe Yves, and casting by Nathan Couzins.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Concrete Texture

Context

Advertising Campaign