H&M H&M Limited Edition 2025 2025

Description

This fashion campaign image for the H&M Limited Edition 2025 project features two models posing together against a neutral grey studio backdrop. The subject on the left wears a long white kaftan with prominent black button trim and cuffs, paired with a matching headscarf and statement earrings. The subject on the right wears a flowing white tunic with wide sleeves and a metallic cuff bracelet, resting her hand on her head. The lighting is soft and even, highlighting the clean lines of the garments and the smooth studio environment. The composition is vertical, structured by art direction from Elin Hagstrom and captured by photographer Daniel Archer.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign