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Two female models wearing white kaftans with black trim against a neutral grey studio background for H&M.

H&M H&M Limited Edition 2025 2025

About

This fashion campaign image for the H&M Limited Edition 2025 project features two models posing together against a neutral grey studio backdrop. The subject on the left wears a long white kaftan with prominent black button trim and cuffs, paired with a matching headscarf and statement earrings. The subject on the right wears a flowing white tunic with wide sleeves and a metallic cuff bracelet, resting her hand on her head. The lighting is soft and even, highlighting the clean lines of the garments and the smooth studio environment. The composition is vertical, structured by art direction from Elin Hagstrom and captured by photographer Daniel Archer.

Brand

H&M

Project

H&M H&M Limited Edition 2025 2025

Keywords

two female models posingfemale models posingtwo female modelswhite kaftanblack trimwhite tunicstatement earringsmetallic cuff bracelet

Credits

Daniel Archer
Photographer
Elin Hagstrom
Art Director
Nihal Mohamed
Makeup Artist
Nathan Couzins
Casting Director
Nora Attal
Model

Styles

EditorialVerticalWarmClean

Techniques

Natural light

Industries

High Street Fashion

Background

Grey Seamless

Context

Advertising Campaign
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