BrandH&M
ProjectH&M Atelier Pre -Fall 2026

H&M H&M Atelier Pre -Fall 2026 2026
Associated creatives
Tags
Description
A close-up black and white portrait featuring model Xiangyu Li for H&M Atelier Pre-Fall 2026, photographed by Vito Fernicola. The model poses with one hand raised to his tousled hair, looking directly into the camera with an intense, composed expression. He wears a textured collared overshirt layered over a crewneck top with a visible ribbed collar. Soft studio lighting highlights his facial structure against a smooth, solid grey backdrop. Styled by Isabelle Thiry with hair styling by Matt Mulhall and casting by Harley David.
Style
Editorial, Horizontal, Monochrome, Clean
Techniques
Soft Light
Industries
High Street Fashion
Color
Medium Grey (50%)
Jet Black (30%)
Off-White (20%)
Background
Grey Seamless
Context
Lookbook
