H&M H&M Atelier Pre -Fall 2026 2026

Description

An extreme close-up black and white portrait features model Xiangyu Li for the H&M Atelier Pre-Fall 2026 collection, photographed by Vito Fernicola. Styled by Isabelle Thiry with hair styling by Matt Mulhall, the subject's face is tightly framed from the forehead to the lower lip. Strands of wet-look hair fall across the forehead against smooth skin and a direct, neutral gaze. Soft directional lighting sculpts the facial features against a shadowed background.

Style

Editorial, Vertical, Monochrome, Minimalist

Techniques

Beauty Light

Industries

High Street Fashion

Color

Background

Black Seamless

Context

Advertising Campaign