BrandH&M
ProjectH&M Atelier Pre -Fall 2026

H&M H&M Atelier Pre -Fall 2026 2026
Associated creatives
Tags
Description
Model Xiangyu Li poses against a minimalist white corner for the H&M Atelier Pre-Fall 2026 collection, photographed by Vito Fernicola with styling by Isabelle Thiry. He is styled in a structured camel-tan zip-up jacket detailed with contrast stitching and side cinch tabs, worn over relaxed charcoal wide-leg trousers and black dress shoes. Hard directional studio lighting casts a sharp, defined shadow across the clean architectural background, highlighting the modern tailoring.
Style
Editorial, Vertical, Clean, Minimalist
Techniques
Hard Light
Industries
High Street Fashion
Color
Camel (40%)
Off-Black (50%)
Jet Black (10%)
Background
White Seamless, Residential Building
Context
Lookbook
